Chase Rice is honoring his roots in a big way with his new single “Connie Lou,” arriving May 29. The track is deeply personal, written about his parents’ early love story, and leans into the rodeos, small towns, and late-night Coors Banquet moments that shaped his upbringing. It also naturally …
Country star Parker McCollum is teaming up with Under Armour in a brand-new multi-year partnership. Fresh off his ACM Album of the Year win, the singer/songwriter officially joins UA as an ambassador for footwear and apparel. The first campaign featuring McCollum focuses on the brand’s “Bouncy Tee.” Teaming up with …
On the heels of yesterday’s huge and exciting news about the NFL announcing Super Bowl LXIV will be heading to Nashville’s new Nissan Stadium, today brings even more reason to celebrate Music City with the return of Tight End University’s Tight Ends & Friends Presented by Reese’s on June 23 …
Country star Riley Green is taking his love for the outdoors to the next level as Duck Club® Bourbon teams up with Ducks Unlimited (DU) for a new three-year partnership. The collaboration brings together two brands that share a deep appreciation for the outdoors, tradition, and the lifestyle that resonates …
Nashville is set to host the biggest stage in sports! BIG news came from the NFL today as it was officially announced that the new Nissan Stadium will host Super Bowl LXIV in 2030, marking the first Super Bowl ever held in Music City! The new Nissan Stadium is currently …
We know Carrie Underwood can hit those high notes effortlessly, and now she’s helping women find their own “high note” when it comes to everyday wellness. The country superstar launched HiNote, a new wellness brand focused on making healthy routines simple and realistic. Built around movement, nourishment, and community, it’s designed …
It’s here! The AE x Stagecoach collection has officially arrived, as we had previously mentioned. American Eagle continues to lean in to its festival era with this limited-edition, 32-piece capsule created in collaboration with the iconic country music event. The collection blends official Stagecoach merch with everyday festival staples and …
Morgan Wallen’s Still The Problem Tour is about to get even more energetic with the announcement of Kawasaki and Monster Energy as official tour sponsors. The highly anticipated tour launches April 10 in Minneapolis. The celebration of the partnerships will kick off this weekend at the Daytona Supercross race where …
Real American Beer (RAB) is entering a new chapter. The official beer of Real American Freestyle has announced that multi-platinum country star Brantley Gilbert is officially joining the team as an investor and equity partner. Along with the news comes the debut of Real American Beer ZERO, the company’s first …
American Eagle is fully embracing its country era as the brand kicks off the next chapter of its American Eagle Jeans Country campaign. The campaign was initially launched with Ella Langley and her exclusive collection, the popular apparel brand is now welcoming multi-platinum country hitmaker Bailey Zimmerman to their fashion …
Lower Broadway is about to get even more exciting as it was just announced that Kane Brown will open his own multi-level venue on downtown Nashville’s iconic street, aptly named “Kane Brown’s on Broadway.” Partnering with Detroit based Elia Group, the new venue will feature four levels, each showcasing its …