One of the coolest summer traditions in sports is back, and it’s bringing plenty of country music along for the ride. Founded by NFL stars Travis Kelce, George Kittle, and Greg Olsen, Tight End University has grown into much more than a three-day summit for the league’s top tight ends. …
Fresh off the release of his new album The Night Champion, country star Koe Wetzel is bringing his East Texas style to the fashion world with a new collaboration with Rock & Roll Denim. Available now online and in select retailers, the limited-edition Koe Wetzel x Rock & Roll Denim …
Hardy is expanding his song “McArthur” beyond music. The singer/songwriter has officially launched McArthur Legacy, a lifestyle brand rooted in purpose. Debuting at CMA Fest, Hardy unveiled two exclusive hats at Morgan Wallen’s This Bar during an event featuring performances by Lauren Watkins, Cody Lohden, and Hardy himself. A portion …
Chase Rice is honoring his roots in a big way with his new single “Connie Lou,” arriving May 29. The track is deeply personal, written about his parents’ early love story, and leans into the rodeos, small towns, and late-night Coors Banquet moments that shaped his upbringing. It also naturally …
Country star Parker McCollum is teaming up with Under Armour in a brand-new multi-year partnership. Fresh off his ACM Album of the Year win, the singer/songwriter officially joins UA as an ambassador for footwear and apparel. The first campaign featuring McCollum focuses on the brand’s “Bouncy Tee.” Teaming up with …
On the heels of yesterday’s huge and exciting news about the NFL announcing Super Bowl LXIV will be heading to Nashville’s new Nissan Stadium, today brings even more reason to celebrate Music City with the return of Tight End University’s Tight Ends & Friends Presented by Reese’s on June 23 …
Country star Riley Green is taking his love for the outdoors to the next level as Duck Club® Bourbon teams up with Ducks Unlimited (DU) for a new three-year partnership. The collaboration brings together two brands that share a deep appreciation for the outdoors, tradition, and the lifestyle that resonates …
Nashville is set to host the biggest stage in sports! BIG news came from the NFL today as it was officially announced that the new Nissan Stadium will host Super Bowl LXIV in 2030, marking the first Super Bowl ever held in Music City! The new Nissan Stadium is currently …
We know Carrie Underwood can hit those high notes effortlessly, and now she’s helping women find their own “high note” when it comes to everyday wellness. The country superstar launched HiNote, a new wellness brand focused on making healthy routines simple and realistic. Built around movement, nourishment, and community, it’s designed …
It’s here! The AE x Stagecoach collection has officially arrived, as we had previously mentioned. American Eagle continues to lean in to its festival era with this limited-edition, 32-piece capsule created in collaboration with the iconic country music event. The collection blends official Stagecoach merch with everyday festival staples and …
Morgan Wallen’s Still The Problem Tour is about to get even more energetic with the announcement of Kawasaki and Monster Energy as official tour sponsors. The highly anticipated tour launches April 10 in Minneapolis. The celebration of the partnerships will kick off this weekend at the Daytona Supercross race where …