Country star Parker McCollum is teaming up with Under Armour in a brand-new multi-year partnership. Fresh off his ACM Album of the Year win, the singer/songwriter officially joins UA as an ambassador for footwear and apparel. The first campaign featuring McCollum focuses on the brand’s “Bouncy Tee.”
Teaming up with Under Armour feels like a natural fit for Parker, who grew up wearing the brand as a young athlete before stepping into the music scene. He’s no stranger to hard work, dedication, and performance, all qualities that align perfectly with the apparel company and its initiatives.
“Under Armour has always been part of my life” Parker said. “I grew up wearing the brand as an athlete, so getting the chance to partner with them now honestly means a lot. What I respect most is that they stand for strong American values of hard work, discipline, and staying true to who you are. That’s how I’ve always tried to approach my career and my life.”
“Parker represents the kind of authenticity, work ethic, and individuality that defines Under Armour” shares Tyler Rutstein, SVP America’s Marketing. “He’s someone who has genuinely relied on and supported the brand long before this partnership, and his connection to our athlete mindset and values makes this an incredibly natural fit.”
Parker will appear in campaigns and wear the apparel both on and off stage as he represents the brand’s training, outdoor, and UA Freedom lines. Under Armour’s UA Freedom is a platform that honors and supports military members, first responders, and their families, causes that are personally meaningful to McCollum.
Check out Under Armour’s Bouncy Tee at UnderArmour.com and keep up with Parker McCollum at ParkerMcCollum.com.