Fresh off the release of his new album The Night Champion, country star Koe Wetzel is bringing his East Texas style to the fashion world with a new collaboration with Rock & Roll Denim.
Available now online and in select retailers, the limited-edition Koe Wetzel x Rock & Roll Denim collection blends Wetzel’s signature vibe with the brand’s authentic Western roots. The full lifestyle lineup features everything from graphic tees and caps to polos, TekWestern styles, and Rock & Roll Denim’s signature Pearl Snap shirts.
Inspired by Wetzel’s East Texas upbringing, the collection incorporates Texas-shaped camo prints, modern graphics, and classic Western designs that reflect both the artist’s personality and the brand’s heritage.
“It’s very important for us to be able to move around the way we do, and Rock & Roll Denim is what I want to be in whenever I’m on stage,” said Koe Wetzel. “Moving around as much as we are, making sure we can do the splits if we need to. It’s very vital to what we do on stage. I don’t think we could just stand in place and play the music that we do. Acting crazy on stage kind of goes with the sound that we have.”
“Aside from his East Texas roots, Koe’s personal and musical style allowed this collection to come together seamlessly,” said Jamison Hochster, President at Rock & Roll Denim, “Koe Wetzel embodies our brand’s ethos. We’ve both cultivated engaged fans and an authentically Western style, and it’s exactly the kind of creative partnership that we pride ourselves on at Rock & Roll Denim.”
The Koe Wetzel x Rock & Roll Denim collection is available now at rockandrolldenim.com, as well as select retailers including Boot Barn and Cavender’s, with pieces ranging from $34.99 to $72.99.