On June 7, Pandora (NYSE: P), the go-to music source for fans and artists, kicks off the biggest week in country music with Pandora Country, a live celebration in the heart of Nashville leading up to CMA Fest and the CMT Music Awards. The second annual concert will feature top country music talent Tyler Farr, Kip Moore, Cam and Brent Cobb. Fans can RSVP now for free event admission at Marathon Music Works.
On May 25, check out our artist-curated Pandora Country Mixtape featuring a selection of their favorite tunes and personalized audio messages.
“Pandora is deeply committed to country music and so is our audience,” said Lars Murray, SVP Music Makers Group, Pandora. “Today’s Country is the second most played station on Pandora. We’re happy to bring Pandora Country back to Nashville, and can’t wait to work with Tyler, Kip, Cam, and Brent, who combined have over a BILLION spins on Pandora. After the success of the first Pandora Country concert last year with Kelsea Ballerini, Dustin Lynch and Thompson Square, we knew we needed to do it again.”
Featured performer Cam, who was named a Pandora Artist to Watch in 2016 said, “CMA Fest is the one time of year when all of country music is in the same place at the same time, and the Pandora Country event is going to be a big highlight for me. So many of my fans love listening on Pandora and I can’t wait to thank them for those 60 million plus streams with an unforgettable show!”
The event advances Pandora’s focus on helping artists grow their careers. This began with the launch of AMP in October 2014 and continued with the rollout of Artist Audio Messages in February 2015 and AMPcast in March 2016. The acquisitions of Next Big Sound and Ticketfly have helped to deepen this partnership by providing even more data to artists while making it easier to connect with fans through live events.
Pandora Country attendees will be treated to custom activations from sponsors including: Astellas Pharma, Ram Trucks, White Castle® and XFINITY®.