Granger Smith and Brothers Launch Fall Line of Yee Yee Apparel

The wait is over for Yee Yee Nation! The Fall launch of Yee Yee Apparel has arrived with a collection of 31 new products – everything from new tee’s and pullovers, to custom women’s ball caps and camo neck gaiters. For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable …

Carrie Underwood Launches Fit52 Fitness App

On the eve of the publication of her first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, Carrie Underwood announces the launch of her new fitness app, fit52, which is now available for download on iOS. Created in partnership with Creative Labs and leading entertainment and …

Jessie James Decker Launches Latest Boot Collection With Justfab

Jessie James Decker is getting 2020 off on the right foot with the release of her latest collection with Justfab. The new collection features stylish boots that will keep you on trend all year long. Nothing completes an outfit like the perfect pair of shoes or boots, and this new collection has exactly what you …

Dierks Bentley Adds Exclusive Tee To His Desert Son Clothing Line To Support Folds of Honor

In celebration of Veteran’s Day, current three-time CMA nominee Dierks Bentley continues to bolster his Desert Son clothing line in partnership with premium quality men’s brand Flag & Anthem as he launches an exclusive graphic tee, supporting the non-profit organization Folds of Honor. As a longtime advocate for the organization, all proceeds from the exclusive …

Chris Young Teams Up With Tequila Comisario® As Global Ambassador

Tequila Comisario® announced a partnership with Multi-Platinum entertainer Chris Young at a VIP event from the Grammy-nominated singer’s sold-out headlining concert at FivePoint Amphitheatre in Irvine last weekend. The multi-award winning tequila brand is teaming up with Young as its new global ambassador for a major national marketing campaign, launching this month, to further position …