Kellie Pickler might just be America’s next sweetheart as CMT’s premiere night of “I Love Kellie Pickler” on Thursday night charmed more than 2.5 million total viewers.
The premiere episode notched an impressive .81 rating with women (18-49) and .53 rating with adults (18-49) according to Nielsen Media Research*, propelling the network to its highest premiere with adults since 2012 and women since 2008.
Including encores over the weekend, nearly 4 million viewers have tuned-in. Kellie and Kyle lit up social media that night with the series ranking as the #2 primetime reality series on Twitter, while the premiere drove a staggering 105% week-over-week increase in visitors and 96% week-over-week increase in total visits to CMT.com.
New episodes of “I Love Kellie Pickler” premiere on Thursday nights at 10pm ET/PT.