To raise awareness of the value and security that renters insurance provides, Nationwide launched a new advertisement called “Reveal” that further targets the millennial audience, the largest demographic today at 86 million.2 The new spot features award winning country artist Jana Kramer reprising her role from Nationwide’s 2013 Brand New Belongings advertisement, this time replacing fire damaged items in an apartment setting.
“As someone who has rented myself, I know that protecting my belongings is a big priority,” said country star Jana Kramer. “I loved being a part of this commercial as the concept was really fun to shoot and I think the message is a good reminder to renters.”
The television advertisement is the latest installment of the company’s integrated Join the Nation national marketing campaign. It highlights Nationwide’s On Your Side® promise to provide member-focused, attentive and personalized service from a company who cares about members and their belongings – because what’s important to them is important to Nationwide.