Macy’s announced the return of its popular American Icons campaign in early summer to celebrate the heritage, landscape, time-honored traditions and people that make America great. Now in its second year, the initiative will kick off in May with a variety of family events inspired by America’s favorite pastimes, fashions from beloved designers, all-star talent and a give back program to benefit those who have served our country.
“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer. “Our charitable program to benefit Got Your 6 and America’s veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer,as well as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel all while paying tribute to the people, places and things that make this country so special.”
Give Back. Get Back. – Got Your 6
For the second year, Macy’s is partnering with one of the nation’s most innovative veteran empowerment initiatives, Got Your 6. In the military, “got your six” is a term that means “I’ve got your back.” Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, Got Your 6 is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, and putting their skills to work at home. The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, with a goal to change the conversation around America’s millions of military veterans.
Macy’s 2013 “American Icons” campaign raised funding for the nonprofit partners of Got Your 6, to benefit their commitment to veterans and military families. This funding supports the mission work of the coalition partners, including:
- The Pat Tillman Foundation and Student Veterans of America that helped more college campuses adopt veteran friendly practices.
- Team Rubicon that has deployed veterans and supplies for emergency disaster relief to complete more than 2,250,000 hours of service.
- The 100,000 Homes campaign that expanded their vulnerability surveys to many more cities, helping house more than 21,000 chronically homeless veterans.
- Hiring our Heroes—a nationwide effort to help veterans and military spouses find meaningful employment—was able to host more job fairs, create more resources and provide additional opportunities to veterans and businesses across the nation as they work to complete their pledge to hire 500,000 veterans.
To support Got Your 6 and its nonprofit partners, Macy’s again will offer a special savings pass to benefit the effort. Kicking off May 17 with “Got Your 6 Saturday,” customers can give $3 at any register and receive a savings pass for a day they choose. One hundred percent of the purchase price will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families. Exclusions and restrictions apply. Beginning May 14, visit gotyour6.org/macys for more information.
The campaign for I.N.C. International Concepts, exclusively at Macy’s, features country music favorites Brett Eldredge and Jana Kramer. Set in Nashville, the two will be featured in print, digital and in-store advertising wearing a variety of fashion-forward pieces from the newest collection.
The perfect backdrop for this campaign, Music City continues to be the No. 1 destination for country music stars – including Eldredge and Kramer – as they pursue the all-American dream.
Customers can look forward to a bit of country swagger as Eldredge and Kramer unveil I.N.C.’s summer collection this May.