Multiple Grammy nominee, Hunter Hayes, will debut a sneak peak of his brand-new video for the smash hit single, “Invisible,” on Good Morning America, March 12 on ABC. The music video in its entirety will world premiere in a monster roadblock across CMT, MTV, VH1, Nickelodeon, Palladia and Clear Channel Media and Entertainment platforms as well.
The video will stream exclusively across HunterHayes.CMT.com, iHeartRadio.com and more than 120 Clear Channel county station websites, along with the newly launched CMT Artists App for iPhone. “We’ve been huge fans of Hunter right from the beginning. He is an incredible Viacom Music Group partner starting with CMT Listen Up in 2011, to a year-long promotional campaign, which culminated with him as headliner of CMT On Tour last year,” said Leslie Fram, SVP of Music Strategy, CMT. “We’re excited to continue that exposure with the massive premiere of ‘Invisible’ across five Viacom networks and our Clear Channel partners.”
Director Ray Kay wanted to create an effect causing the characters to literally become invisible as a way of visually illustrating the kind of emotion of anyone who has ever been made to feel outcast. The video brings together storylines of individuals of every age, gender and background as a reminder that no matter who you are, at some point we have all felt invisible. Whether it be at home, at work, at school or even as simple as walking down the street, that sense of invisibility can feel overwhelming and debilitating. But the song reaches out to the listener letting them know they are not alone and they are not invisible.
“I was a total geek, I was a total nerd and I just didn’t have a place,” Hunter says about the inspiration for the song. “I still am both of those things and I’m proud of that, but it took me a while to realize it’s okay to be proud of that.”
The one-of-a-kind video shows multiple situations that represent feeling invisible, including a child staring into his empty refrigerator in need of food. Hunter specifically wanted to make mention of child hunger because for every download of “Invisible” on iTunes, ConAgra Foods’ Child Hunger Ends Here will donate the monetary equivalent of one meal to Feeding America, up to 1 million meals**.
Hunter will head out March 20 on his “We’re Not Invisible Tour,” presented in part by ConAgra Foods’ Child Hunger Ends Here, with several dates running through the summer. With special guests Danielle Bradbery from NBC’s Emmy award-winning show The Voice and Warner Bros. Records new country duo, Dan + Shay, the “We’re Not Invisible Tour” comes on the heels of Hunter’s sold-out “CMT On Tour: Let’s Be Crazy Tour” which wrapped this past December to much critical acclaim.
** For every Invisible song iTunes download between 1/27/14 and 4/4/14, ConAgra Foods will donate the monetary equivalent of one meal (11.1¢) to Feeding America, up to 1 million meals. Valid in U.S. and Puerto Rico only.