Two-time ACM and two-time CMA Entertainer of the Year Luke Bryan has teamed up with Constellation Brands, the leading brewer and producer of high-end beer, wine and spirits, to introduce Two Lane American Golden Lager. Using only high-quality, American-grown ingredients, Constellation and Luke are proud to offer a modern take on an easy-to-enjoy, sessionable beer.
“Between my songs, Instagram posts and onstage toasts to my audience, it’s no secret that I like beer,” Luke said. “For a long time, I’ve dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and I was so grateful to find a partner in Constellation to make that dream a reality.”
“We’re thrilled to introduce Two Lane Lager to fans in collaboration with Luke. As a self-proclaimed ‘beer expert,’ he’s the perfect complement to our expert brewers,” said John Alvarado, SVP, Brand Marketing Beer Division, Constellation Brands. “Two Lane Lager is a natural extension of our high-end portfolio, offering a clean and crisp taste that transports you to a place where good friends and good times are waiting, and the beer is always cold.”
Luke’s support of Two Lane goes far deeper than a celebrity endorsement. He’s played an instrumental role throughout the entire process, from tasting to creative development. In fact, Luke is so proud of Two Lane, he’s put his name on it, literally signing off on every can.
Every can of Two Lane is brewed with high-quality ingredients, including two-row American barley and water sourced from the Blue Ridge Mountains. Two Lane received its name because it’s perfect for the kinds of places you find at the end of a two-lane road — secret fishing holes, secluded campsites, dive bars — ultimately wherever and with whomever you feel most at home.
Two Lane American Golden Lager will first be available to the corner of the country Luke calls home, hitting shelves in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina and Virginia on March 2. This sessionable beer will be sold in 6-pack cans, 12-pack cans, 16-ounce single-serve cans and on draft. A 12-pack of cans has an SRP of $15.99. For more information, visit www.DrinkTwoLane.com, or take the road less traveled and follow @TwoLaneBrewing on Instagram, Facebook and Twitter.
Two Lane will join Luke in the above-mentioned markets during his 2020 summer tour, Proud To Be Right Here, which kicks off on May 28. To learn more about tour dates and to purchase tickets, visit LukeBryan.com/tour.
