Real American Beer (RAB) is entering a new chapter. The official beer of Real American Freestyle has announced that multi-platinum country star Brantley Gilbert is officially joining the team as an investor and equity partner. Along with the news comes the debut of Real American Beer ZERO, the company’s first non-alcoholic beer.
The launch also marks the start of a national partnership with the USO. For every case of RAB ZERO sold, the company will donate $1/case to the USO as support to active duty members as well as their families. Additional donations from the sales will also be donated to the USO organization.
Gilbert is 14 years into his sobriety journey and took careful consideration with this opportunity. The singer/songwriter didn’t want to just put his name on a non-alcoholic beer that lacked flavor and quality. Instead, his intentions were to team up with a product that stays true to his nature which makes RAB ZERO a natural fit.
“This is for people who want to show up, be part of the moment, and enjoy the same experiences with friends and family while staying true to their lifestyle,” said Gilbert. “Real American Beer ZERO allows everyone to be included, while keeping the taste and culture people love about beer.”
Brantley plans to have an active role in this new venture. In the coming weeks ahead, fans will see the partnership coming to life across digital platforms, live events and retail shelves. Expect to see RAB ZERO as part of the BG Experience at Brantley Gilbert’s tour stops.
“Bringing Brantley into Real American Beer is a defining moment for our brand,” said Terri Francis, CEO of Real American Beer. “He’s not an endorser, he’s been deeply involved in shaping Real American Beer ZERO from the ground up, and his perspective has helped guide how we think about culture, quality, and the positioning of ZERO. This launch represents a new chapter for Real American Beer as we expand our portfolio and bring more people into the moments that connect us.”
RAB ZERO is 29 calories and 3.9g carbs non-alcoholic (<0.5% ABV) beer served in a 16oz can. RAB ZERO will be available in singles, 4pk or 6pk, and will also roll out to Amazon and TikTok shortly. To find and learn more about Real American Beer, including RAB ZERO and RAB Light, visit www.therealamerican.com.
As always, please drink responsibly.