American Eagle is fully embracing its country era as the brand kicks off the next chapter of its American Eagle Jeans Country campaign. The campaign was initially launched with Ella Langley and her exclusive collection, the popular apparel brand is now welcoming multi-platinum country hitmaker Bailey Zimmerman to their fashion spotlight.
The collaboration between American Eagle and Bailey Zimmerman is a perfect fit. Inspired by Bailey’s laid back vibe, the campaign showcases relaxed denim, graphic tees, and easy layering pieces styled the way he actually wears them. This collaboration perfectly aligns with Bailey’s aesthetic and further solidifies American Eagle’s growing connection with country music to mainstream fashion. Check out the AE x Bailey Zimmerman Collection Here.
The exciting news doesn’t stop there for American Eagle. It was just announced that AE will serve as the exclusive apparel & denim sponsor of Stagecoach, the world’s largest country music festival. Throughout the weekend of Stagecoach, April 24 – 26, 2026, the brand will be onsite hosting a fully immersive denim experience for fans.
Additionally, the brand is launching an AE x Stagecoach exclusive collection described as “a co-branded, limited-edition collection blending official Stagecoach merch with quintessential festival fits for men and women.” The collection will feature women’s dresses, denim, fringe and suede, along with men’s western inspired graphics, denim, belts and hats, plus so much more. The AE x Stagecoach exclusive collection will range in price from $17.95 to $89.95, and will be available online as well as in select American Eagle stores starting March 25.