Hillary Scott, one-third of the multi-PLATINUM selling and GRAMMY winning trio Lady Antebellum, introduces her exclusive “LaBellum” fall fashion collection, for entertainment and lifestyle retailer HSN. Designed with comfort in mind to flatter women of every walk of life, Scott expands into different brands with embroidered dresses, sweaters knits and chiffon tops poised with velvet, embellishment details and warm floral prints.
“Working on this line just gets more and more fun as I learn more about what women are loving and snatching up the quickest,” said Scott. “Their reaction has been so exciting and that energy has definitely gone into designing this new fall line. It’s an empowering feeling to be able to create something from the ground up that makes other women feel confident about themselves as well.”
“Hillary’s exclusive apparel collection, LaBellum, has shown impressive growth since the April launch, generally yielding multiple sell-outs per visit,’ stated Carmen Bauza, Chief Merchandising Officer, HSN. ‘We’re thrilled to welcome her back as she presents her best collection yet—a chic assembly of fall must-haves.”
Scott elaborated on the inspiration and creative process behind the fall LaBellum line with Country Living who dubbed the new line to be full of “practicality and body-positivity.” Since the debut of LaBellum in April, featuring her bohemian chic collection, the assortment has exceeded sales expectations by more than twenty percent, grossing millions of dollars. Scott also manifested eight instant sell outs during primetime hours on The List with Colleen Lopez. Having touched fans across the globe with her music, Scott intends to make all women feel confident with their everyday wardrobe.
For more information or to shop the collection, please visit www.hsn.com and join the conversation @HSN on Facebbok, Twitter, Instagram and Pinterest.