Music industry-leader Big Machine Label Group is the new entitlement sponsor of the Brickyard 400 at the Indianapolis Motor Speedway, one of the crown jewels of the Monster Energy NASCAR Cup Series. This year’s race, scheduled for Sunday, July 23 at IMS, will be called the Brantley Gilbert Big Machine Brickyard 400. The chart-topping Country star, signed to BMLG’s Valory Music Co. imprint, will attend the event and perform for fans during pre-race celebrations.
More details about the multi-year agreement, including plans for the 2018 Big Machine Brickyard 400, will be announced at this year’s race.

“I’m very excited today to officially announce that Big Machine and Brantley Gilbert are joining the Indianapolis Motor Speedway for the 2017 Brickyard 400 NASCAR race!” said Big Machine Label Group President/CEO Scott Borchetta. “Racing has always been part of Big Machine’s DNA, and we’re thrilled to partner with the world’s most iconic racing brands.”
Said Indianapolis Motor Speedway President J. Douglas Boles: “We have enjoyed a long-standing relationship with Big Machine, and we’re thrilled to see that expand through this very unique entitlement sponsorship. This partnership will bring a big-name artist our fans know and love to IMS, enhancing what already is one of NASCAR’s marquee event weekends.”
The 24th annual Brantley Gilbert Big Machine Brickyard 400 race weekend features more attractions and entertainment than ever July 21-23. 400 Fest, a new, two-night concert at IMS, is scheduled for Friday, July 21 and Saturday, July 22. The event features six global music superstars over two nights, with Major Lazer headlining July 21 and The Chainsmokers headlining July 22. Visit for more information and to purchase tickets.
Another off-track attraction is the return of the annual IMS Hauler Parade, featuring a special “NASCAR Fan Fest” that will bring the stars of the Monster Energy NASCAR Cup Series to Speedway’s Main Street for an afternoon and evening of fun and engaging activities Friday, July 21.
On the famous 2.5-mile oval, practice for the Lilly Diabetes 250 NASCAR XFINITY Series race will take place Friday, July 21. Monster Energy NASCAR Cup Series practice and qualifying for the Brantley Gilbert Big Machine Brickyard 400 and qualifying and the race for the Lilly Diabetes 250 are set for Saturday, July 22 at IMS.
The Brantley Gilbert Big Machine Brickyard 400 Starring will start at 2:30P Sunday, July 23, featuring all of the stars of the Monster Energy NASCAR Cup Series. The race also will mark the final IMS start of popular NASCAR legend Dale Earnhardt Jr., who is retiring after this season.
Visit to purchase tickets for all 2017 IMS events, including the Brantley Gilbert Big Machine Brickyard 400 and Lilly Diabetes 250 on July 21-23, and for more information on all events.

One reply on “Big Machine Label Group Announced As Entitlement Sponsor of the Brickyard 400 featuring Brantley Gilbert”

  1. I Love Brantley Gilbert and have been a nascar fan since I was a teenager. So glad to see big machine partnering with nascar and can’t wait for the brickyard race!! Brantley is the perfect guy/performer to headline the historic race. I can’t wait to see him kiss the bricks!

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