As emerging breakout band LANCO (Arista Nashville) continue to see their new single “Greatest Love Story” rise on the Country radio charts, the honest lyrics behind a timeless love story are brought to life in the new music video premiering on VEVO. Penned solely by LANCO lead singer Brandon Lancaster, the “mid-tempo storytelling song” puts “his emotions on his sleeve” (Taste of Country) as its real-life story “tugs at your heart strings” (People).

“I wrote this song about my life and what I knew coming from small-town Smyrna, TN,” said Lancaster. “I thought it was just about me, my relationship, but then we started hearing from all these fans on the road and online – military couples, couples who played it at their weddings – who felt like it was ‘their song’ too. It’s really cool to become part of their stories in such a personal way.”

Directed by Justin Key, the retro 80’s inspired music video for “Greatest Love Story” was filmed near Nashville, following two childhood sweethearts through relatable life-lessons and separation, before rekindling their relationship. To watch the “Greatest Love Story,” click here:

For more information on LANCO and upcoming tour dates, visit