Country hit makers Big & Rich aren’t wasting any time getting the party started with their upcoming single, “California,” which will impact country radio in March and be available for purchase March 6. “California” will also be promoted through a new partnership with cookie bar TWIX®, which will begin promoting the single in Walmart® stores nationwide in April.

“California” will serve as the lead single for the larger-than-life duo’s upcoming album, Did It For The Party. The project is slated for a third quarter release and will be Big & Rich’s sixth studio album. The Technicolor Cowboyz will also be hitting the road this summer for the “Did It For The Party Tour,” which will see Big & Rich performing at stadiums and top festivals throughout North America, with more dates to be added (see dates below).

Big & Rich will be featured on Westwood One’s Super Bowl LI Game Day Coverage on February 5. Fans can listen to an exclusive remixed version of their song, “Party Like Cowboyz,” which will be the opening theme, mixed with highlights and sound bites from the two participating teams in their quest for the Vince Lombardi Trophy. The broadcast is presented by Westwood One Sports, the official network radio partner for the National Football League, providing comprehensive coverage of Super Bowl LI, live from NRG Stadium in Houston Texas, where the Atlanta Falcons will battle the New England Patriots.

Feb. 03 Battle Creek, Mich. – FireKeepers Casino Hotel
Feb. 10 Punta Cana, Dominican Republic – Hard Rock Hotel & Casino
Apr. 29 Tallahassee, Fla. – Florida State University
May 26 Forest City, Iowa – Tree Town Music Festival
Jun. 11 Myrtle Beach, S.C. – Carolina Country Music Fest
Jun. 22 Manhattan , Kan. – Country Stampede
Jun 23 Chicago, Ill. – Lake Shake Festival
Jul 08 University Park, Pa. – Beaver Stadium with Blake Shelton
Jul. 12 La Porte, Ind. – La Porte County Fair
Jul. 14 Atchison, Kan. – LakeFest
Jul. 21 Monticello, Iowa – Great Jones County Fair
Jul. 23 Twin Lakes, Wis. Country Thunder
Aug. 03 Camrose, Canada – Big Valley Jamboree
Aug. 19 Greenville, N.C. – Carolina Kickoff
Sept. 1 Huron, S.D. – South Dakota State Fair
Sept. 16 Colorado Springs, Colo. – Falcon Stadium