EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that Karen Fairchild, country music star and one of the four founding members of the Grammy award winning group Little Big Town, will debut an exclusive fashion collection on EVINE Live on October 27th at 8pm and 9pm ET. The collection, which was designed by Karen herself, is a unique fusion of sexy, bold pieces that are Nashville inspired with a rock and roll sensibility.
“We’re always looking to offer our customers product and personalities reflective of what’s hot and, in the world of country music, there are very few artists who are as relevant today as Karen Fairchild,” said Russell Nuce, EVINE Live’s Chief Strategy Officer. “Karen has worked closely with our team from the beginning, directing almost every aspect of the collection’s design. We’re excited to add Fair Child to our growing proprietary fashion business.”
“Fair Child is a blend of everything I love,” said Karen Fairchild. “It’s a collection of rich textures, details and embellishments in iconic pieces that are easy to wear, glamorous and affordable. These versatile pieces are made to be worn together through mixing, matching and layering.”
Premiering October 27th at 8pm and 9pm ET on EVINE Live, Fair Child by Karen Fairchild will offer a number of exclusive styles designed by Karen. Combining details and embellishments like studs, embroidery, and sequins, along with a variety of textures and silhouettes the line forms into one sleek and seamless collection. Fair Child will include jackets, tops and bottoms, dresses, and statement pieces for endless mixing and matching possibilities.
Karen Fairchild is one of the four founding members of Little Big Town, a country group that formed out of the Nashville music scene in the late 90s. The band gained international recognition with its hits “Boondocks,” “Little White Church,” “Pontoon,” and most recently “Girl Crush,” which made history on the Billboard Hot Country Songs chart where it ranked #1 for 13 consecutive weeks. In addition, they are recipients of 11 music awards, including GRAMMY Awards, CMA Awards, ACM Awards, CMT Music Awards, and the Daytime Emmy Awards. Most recently, the band received five nominations for the 49th Annual CMA Awards, tying artist Eric Church for the highest number of nominations.
Viewers are invited to tune in to EVINE Live via cable and satellite, mobile apps and live streaming online at www.evine.com. EVINE Live airs on DIRECTV Channels 73 and 316, DISH Network channels 134 and 228 and the nation’s top cable providers. Find EVINE Live in your area: bit.ly/1CNa450.