Dega Jam -

Talladega Superspeedway, one of the most storied motorsports venues in America, is set to host a huge rockin’ country music festival over the most American of holidays, Fourth of July Weekend, July 1-3, 2016.

Dega Jam, which will take place in the infield of the biggest and baddest race track on the planet, will feature the most popular stars in country music. Spread over three days and nights and programmed on three specially designed performance stages, the mega-music festival will offer fans a thrilling new way to celebrate the entire holiday weekend. The complete artist lineup will be announced on October 25 with tickets and VIP packages on sale to the public the same day.

Just as it is for the great races at the Talladega Superspeedway, NASCAR’s Most Competitive track, Dega Jam will allow fans to camp in the infield, literally inside the festival. A full-range of camping opportunities is available for virtually any budget, from pitching a tent to deluxe RV locations adjacent to the stages.

Special VIP packages – the “Crew Chief VIP Experience” and “VIP Pit Pass” – will allow for a variety of special privileges, depending upon which package is selected: an exclusive upfront, golden-circle viewing area at the main stage and with VIP viewing at the other performances areas; access to the White Lightning VIP Club offering a comfortable hospitality tent and private cash bar; and other comforts and amenities. VIP packages will be available in limited quantities. Visit to sign up for the mailing list to receive information on tickets, camping, VIP opportunities and all the Jam details, including a list of participating area hotels and travel packages.

Fans at the festival will also have the opportunity to get up close and personal with some of their favorite country stars at artist meet-and-greets located throughout pit road and inside NASCAR garages, two places where races have been won and lost at the historic track. Numerous other features—a select festival menu sold from food booths and food trucks; carnival rides; arcade games; country-and-western merchandise; cool zone water elements; and more—will all be a part of the festival, as Dega Jam transforms Talladega Superspeedway into a festival-goer’s paradise.

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