Mercury Nashville Platinum recording artist Easton Corbin saw a big payoff to his support and partnership with the National FFA Organization, Ram Trucks and their Next Crop Initiative’s “The Year of the Farmer” celebration.
As part of the “The Year of the Farmer” celebration, Corbin – a former FFA member – spent the year traveling the roads of rural America to meet and raise money for the local FFA chapters and young members around the country. Click HERE for a brief recap of his year-long work with the Next Crop Initiative.
Ram Trucks kicked off the “Year of the Farmer” in February with the debut of their Super Bowl commercial, “Farmer,”which has garnered over 16 million views on YouTube. For every one million views, Ram pledged to donate $100,000, for a maximum donation of $1 million; viewers overwhelmingly supported the two-minute video, reaching 10 million views within days.
As a result, a $1 million check was presented to the National FFA Foundation, on behalf of Ram Trucks, by Corbin and Ram Trucks President and CEO Reid Bigland during the first session of the 86th National FFA Convention and Expo, held in Louisville, Ky.
As the “Farmer” video suggests, many budding farmers – including FFA members – were inspired by their grandfathers and fathers. As a former member of the Trent FFA Chapter in Florida, Corbin was no different. “I remember when I was in sixth grade and [my grandfather] asked me if I wanted to show a cow and I was like, ‘well yeah!’” Corbin said. “So, my grandpa was a big influence on me. He’s always been such a hardworking guy. I’ve always looked up to him.”
Keep up with Easton by visiting his official website, www.eastoncorbin.com