Nashville hitmaker Jerrod Niemann is ready to take on the bad guys with today’s launch of the first installment of a five-part mini-movie on, featuring Niemann as the hero of the High Noon Saloon.  The rollout is all part of the fun leading up to the March 25 release of Niemann’s new album, High Noon, featuring the Top-10-and-climbing smash debut single, “Drink to That All Night.”

Along with the live-action fun of the mini-movie, fans are invited to belly up to the virtual bar of the animated, interactive High Noon Saloon, where they can watch the video on the bar’s TV screen and explore the saloon to uncover an evolving array of games, exclusive video, and more, including the chance to receive a free download of Niemann’s “Drink to That All Night” in a special remix edition from Dee Jay Silver.  Following today’s premiere of the first video, the remaining installments of the adventure will roll out on March 13, 18, 20, and 24.  

Silver and The Swon Brothers were Niemann’s special guests in Mexico this past weekend for Jerrod Niemann’s High Noon Adventure, a fan-focused, four-day vacation experience of fun and music at the Hard Rock Hotel Riviera Maya that kicked off a string of upcoming album-launch activities that will find Niemann making surprise appearances across the country.

Produced by Jimmie Lee Sloas and Niemann, Niemann’s High Noon album is available for pre-order now HERE, with each pre-order receiving “Drink to That All Night” and album track “Donkey” immediately as instant-grat tracks.