American Rag, available exclusively at Macy’s, announced actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians.
Hale’s ALL ACCESS campaign for American Rag will kick off April 21 with an Instagram contest and continue through June with a variety of social activations and marketing collateral, featuring Hale modeling the latest fashion from American Rag.
“I’m so excited to work with American Rag at Macy’s on their ALL ACCESS campaign,” said Hale. “Looking forward to kicking it off in a few weeks by sharing posts, photos, and of course, music!”
American Rag’s “ALL ACCESS” campaign will bring Hale’s love of music and fashion center stage for fans this spring. The well-known actress and entertainer will take over all things social, from monthly takeovers of American Rag’s Instagram account to blogging about her passion for music and fashion on RaggedMag.com, providing customers with unique content and insight throughout the campaign. In addition, devotees will have the chance to participate in a variety of activations including:
In-Store Appearance
Fans of Hale’s debut single, “You Sound Good to Me,” will be thrilled for an exclusive opportunity to listen to Lucy perform live, plus take part in a meet-and-greet*, at Macy’s Sherman Oaks store on Saturday, June 14. (*as time permits, more details to come).
Instagram Flyaway Contest
From April 21 through May 19, fans can “regram” the official contest photo posted on April 21 from @raggedmag, using the hash-tag #ARAllAccess for an opportunity to win a trip for two to Los Angeles to meet Hale at her in-store appearance and a $500 American Rag wardrobe.
“Hang w/” Lucy Hale Session
Hale will interact with fans discussing a range of topics including her favorite American Rag look and her issue of RAGGED Magazine using the “Hang w/” app on their iPhone, iPad or Android device.
RAGGED Mag Lucy Hale Issue
Beginning in May, RAGGED Mag – the Lucy Hale issue – will be available for sale at Barnes & Noble stores nationwide. Hale served as editor-at-large to curate this issue, which will feature her on the cover and provide exclusive behind-the-scenes info and photography.
American Rag is available exclusively at Macy’s and on macys.com. For more information on ALL ACCESS, customers can visit raggedmag.com.
