Boot Barn and singer-songwriter Chase Rice have teamed up with apparel brand Cody James to release a curated collection, Cody James Black 1978®. This collection of men’s Western apparel is both stylish and refined, making it a perfect fit with Chase Rice as the brand ambassador.
Rice is featured in the winter campaign, captured on the singer-songwriter’s 153-acre farm and bison ranch, known as Twin Eagles Creek Farm, in Franklin, TN. He showcases a range of pieces from the Cody James Black 1978® collection, including classic cowboy boots, hats, denim, and outerwear.
“Partnering with Boot Barn and Cody James was a natural fit,” says Rice. “They want to share a piece of the American spirit with everyone, whether that’s through a pair of cowboy boots or supporting country music, so our values are a good match. Having the team shoot everything here on my farm was a great experience. This is the place where I draw so much inspiration for my music—it’s part of who I am— so getting to share that side of my life and that pride in country living was something special.”
“Cody James Black 1978® is an elevated collection of western-inspired country pieces that embody the spirit of the American West,” says Isha Nicole, SVP of Marketing and Creative at Boot Barn. “Chase Rice is the perfect partner for our collaboration, because he embodies that spirit of country pride. As well as being an incredibly talented country music artist, Chase Rice is an avid farmer, huntsman, and outdoorsman. He doesn’t just write and sing about a lifestyle rooted in the heartland—he truly lives it.”
Cody James is a well known leading label in the men’s western, country and work wear. The Cody James Black 1978® collection provides an elevated assortment of pieces including hats, boots and western pieces that delivers both style and edge that fits the brand’s vibe.
The Cody James Black 1978® curated collection featuring Chase Rice is available online at codyjames.com as well as at bootbarn.com. The collection can also be found in-store at over 500 Boot Barn retail locations.