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Lanco Makes Significant Impact At Country Radio With Latest Single “What I See”

© by Image Via Sony Music Nashville

Double-PLATINUM Country band and Arista Nashville hit-makers LANCO impacted Country radio this week with their new single “What I See” which has become the most-added single of their career and is tied for the most added song this week. More than 51 stations instantly added the new “ear candy” (Music Row) with its nostalgic twist on hometown memories blended with organic sounds that heighten LANCO’s signature anthemic melodies and sing-along choruses.

What I See ” was written by frontman Brandon Lancaster, drummer Tripp Howell, bassist Chandler Baldwin and Jeremy Spillman and serves as the name behind their headlining WHAT I SEE TOUR launching Jan. 9 in Overland Park, MS. 

“It’s been a really great year for us. We’ve had the time to take a step back, get it back to the five of us and write about all the honest and real moments we’ve experienced,” said Lancaster. “‘What I See’ stemmed from the thought that every hometown has a place that people will pass right by without a second thought, but to someone it holds some significant value. We want our fans to be proud of where they came from and it’s been cool to watch people gravitate towards it and make the song their own.” 

Coinciding with the release of their new single “What I See,” LANCO also dropped the new track “Old Camaro” that hones in on an classic love story as the new music follows their No. 1 selling and record-breaking debut HALLELUJAH NIGHTS. Critics continue to be impressed with the chart-topping band’s persistence of “bringing a combustible mix of romance and live-for-the-moment joy” (Journal Courier).

“I dig Brandon Lancaster’s whole thang — the always-melodic hooks, the plaintive vocal, the crunchy band. I love the way this new single builds from simplicity to epic grandeur. Ear candy.” – Music Row

“Two brand new tracks that showcase the band’s versatility…soothing vocals filled with nostalgic and vivid imagery.” – Billboard

“Little touchstones overlooked by outsiders that hold meaningful memories to those who grew beneath them. That’s a devastatingly universal concept.” – Taste of Country

LANCO continues to pave its course after the the success of their 2x PLATINUM multi-week radio chart-topper “Greatest Love Story” and critically acclaimed GOLD hit “Born To Love You.”  

For more information, visit www.lancomusic.com.

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