Field & Stream, an outdoor specialty brand and retailer owned and operated by DICK’S Sporting Goods, is proud to announce a special performance by brand ambassador and country music super-star Jason Aldean to celebrate the 2018 GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
Aldean, who has been a Field & Stream spokesperson since 2016, will perform a free pop-up set for local fans at the Bon Secours Wellness Arena (650 N. Academy Street) in downtown Greenville, SC, immediately following the Day One Weigh-In of the Bassmaster Classic. Seating will be available on a first-come, first-served basis. Doors for the weigh-in will open at 3:15 p.m.
“We’re thrilled to bring to life Field & Stream’s partnership with Jason Aldean through this surprise pop-up show at the world’s premier bass fishing tournament,” said Robby Dorsch, Brand Manager, Field & Stream. “We know a lot of our consumers are also country music fans, so we’re excited to create this unique experience for those who will be in Greenville for this great event.”
Aldean’s surprise performance comes two weeks after receiving nominations for Entertainer of the Year and Male Vocalist of the Year at the 2018 Academy of Country Music Awards.
“I’ve always been into pretty much anything outdoors,” said Jason Aldean. “I grew-up fishing with my Dad and Grandad, so it’ll be cool to get out there with Field & Stream and be a part of this year’s Bassmaster Classic.”
Since 1971, the Bassmaster Classic has been considered the world championship event of bass fishing. The 2018 GEICO Bassmaster Classic presented by DICK’S Sporting Goods will take place on Lake Hartwell in Greenville, SC and feature more than 50 of the world’s top anglers.
“We are really excited to have Jason Aldean join us for a special performance at the Classic this year,” said B.A.S.S. CEO Bruce Akin. “Jason not only makes great music that perfectly connects with the Bassmaster fan base, but he is an avid angler and an honorary Life Member of B.A.S.S. This will be one of the most memorable weigh-ins in Classic history. Fans will get to see the greatest anglers on the planet and one of country music’s most talented artists all in the same night. And like every other activity and venue of Classic Week, admission is free.”