Spotify chooses Nashville-native Russell Dickerson for the launch of their new program RISE, designed to identify and break the next wave of music superstars. With a large impression on the platform, Dickerson is the only artist of his format included included in the program’s inauguration.

“Spotify is a pioneer in this industry, and I couldn’t be more stoked to have the attention and belief from this incredible team,” said Dickerson. “I’m ready to do big things together!”

By harnessing its unmatched cultural influence and 140+ million music fans, Spotify will launch these artists of exceptional talent into the world through a dynamic combination of multi-tiered marketing and editorial programming on Spotify.

The launch of RISE includes on platform, out of home, digital and social promotion in addition to special, mixed-media RISE playlists. RISE artists will also benefit from editorial programming across Spotify’s platform, connecting the artist with new and existing fans. In the coming months, Spotify will create one-of-a-kind experiential events for each RISE artist and release bespoke audio and video content that dives deep into the story behind each rising star.

Dickerson is one of four genre-diverse artists to kick off Spotify RISE, the others being pop-sensation Kim Petras; pop/rock artist Lauv; and hip hop artist Trippie Redd. Launching in the U.S, Canada and the U.K., the program will add four new artists every few months, supporting a total of 16 emerging artists per year.

Delta Air Lines is also supporting RISE on aircraft seat backs through their Delta Artist Spotlight program.

“Spotify is committed to supporting the careers of artists of every level, including the next generation of global superstars” said Troy Carter, Spotify’s Global Head of Creator Services. “RISE is a powerful platform and an investment towards the future of emerging artists and the fans who discovered them first.”

Check out to join the journey.