The Tennessee Department of Tourist Development is teaming up with two-time Academy of Country Music Award winner Kelsea Ballerini for a one-of-a-kind album celebration on Oct. 28, in her hometown of Knoxville, Tennessee.

The partnership is part of the Tennessee Department of Tourist Development’s Snapchat Concert Series and their ongoing ‘The Soundtrack of America. Made in Tennessee.’ brand campaign. Ballerini will perform songs from her highly-anticipated sophomore album, Unapologetically, set to be released Nov. 3, at her alma mater Central High School. Central High is the place Ballerini performed an original song on stage for the first time. She will also perform hits from her RIAA GOLD-certified debut The First Time. This event is a special opportunity to welcome Ballerini back home to Knoxville and to bring fans a personal and intimate performance by the Black River Entertainment artist.

Free tickets will be available to fans exclusively by following “Tennessee” on Snapchat. Fans can also view exclusive content pieces with Ballerini, including highlights of her journey as an aspiring singer-songwriter from Knoxville, to one of country music’s top female artist, as well as a trip down memory lane to her favorite Knoxville area spots.

“How cool to be able to come home to Knoxville and celebrate this next big moment in my life with you! Central High is such a special place for me. I was in the glee club and got to perform in musicals on the same stage where I sang a song I wrote for the very first time,” said Kelsea Ballerini. “This city … this high school … really helped shape my life and I can’t wait to share my new songs with you!”

‘The Soundtrack of America. Made in Tennessee.’ Snapchat Concert Series launched in 2016 with Garth Brooks and continued with a recent event with Bluegrass Underground and Third Man Records artists at Tennessee’s famous Cumberland Caverns.

“Partnering on an album launch with Kelsea Ballerini, a native Tennessean, is a great fit to further emphasize the Soundtrack of America is Made in Tennessee,” said Kevin Triplett, commissioner of the Tennessee Department of Tourist Development. “The tip of the cap to her roots in returning to her high school in Knoxville brings together great music and a wonderful family experience in one of the state’s premiere destinations – Knoxville. We are pleased to be part of helping make it happen.”

Tennessee has long been known as a global music destination, where the genres of blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll originated and has more musicians per capita than any other place in the world. It is the state where artists come to create and perform their music. Tennessee is home to world-renowned music attractions including Graceland, Beale Street, Sun Studio, Country Music Hall of Fame and Museum, Bluebird Cafe, Birthplace of Country Music Museum, Grand Ole Opry and the famous Ryman Auditorium.

For more information, visit, follow “Tennessee” on Snapchat, and join the conversation using hashtag #MadeinTN.