Before natural disasters struck the Caribbean, current two-time CMA nominated group Lady Antebellum traveled to San Juan, Puerto Rico for its colorful Spanish colonial buildings and vibrant culture to provide the backdrop of the music video for their new single “Heart Break.”
Now, feeling the urgency more every day to continue to raise awareness and support for those affected after Hurricane Maria stuck the area, Lady A is premiering the new video across all video platforms while making a donation of $200,000 from LadyAID to hurricane relief efforts via MusiCares® and United for Puerto Rico. Fans can also take part in the ongoing relief efforts by contributing at LadyAID.org.
“We got to meet so many locals and enjoy just everything that Puerto Rico has to offer and so to see all the devastation we are just completely heart broken,” said Hillary Scott. “We want to do everything we can to support this incredible place and these incredible people. We just hope and pray for their safety and that rebuilding happens quickly. We encourage everyone to give whatever they can to help.”
“We have always loved traveling to the Caribbean, and Puerto Rico was one of those places we’ve always wanted to go and couldn’t have been a better location for this video,” added Charles Kelley. “I think one of the coolest things was all of the dancing extras were just people off the street that our director found. They already just exuded that vibrant energy that’s such a part of the people and culture in Puerto Rico and the Caribbean as a whole.”
“We save a portion of every ticket out there on the road to go towards LadyAID,” noted Dave Haywood. “After spending time in San Juan, Puerto Rico, we fell in love with the area, the culture, the people, and that country – it was just a beautiful beautiful place. Our hearts have been completely broken watching the devastation from all of these hurricanes. So, for us a band, we’re now personally connected to helping support those affected by the hurricanes.”
Directed by Shane Drake and shot earlier this year, the video for the title track to Lady A’s CMA “Album of the Year” nominated and No. One selling album HEART BREAK (Capitol Records Nashville) follows a woman’s journey through the town while enjoying the spontaneity and freedom of independence, with an unexpected twist at the end.
LadyAID was set up in 2012 by the seven-time GRAMMY award-winning trio Lady Antebellum as a philanthropic effort created to bring awareness to and generate support for those in need locally, nationally and globally. The multi-level organization is a component fund of The Community Foundation of Middle Tennessee and is funded by ticket sales, donations and fundraising efforts.
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