Country newcomer Bailey Bryan is heading in to 2017 full steam ahead with her debut single, “Own It.” The Selma, WA native is set to release her self-powering anthem to country radio later this month. To further highlight the new single, Bryan released her very first music video that delivers a positive message about embracing insecurities and imperfections. Not only does this serve as her first music video, but it is also the first vertical music video in the country music format!

The video is a direction reflection of Bailey and the message is loud and clear throughout the video. “I actually felt really good about that dancing and then I watched the video back and was like, ‘Well that’s perfect,’” Bryan says laughing at herself. “You kind of learn a lot of random things about me by the end of it — but more importantly the words in that song really are the message I wanna send to people.”

Bryan is certainly leaving a lasting impression on country fans as well the industry, and as landed herself on several Ones To Watch List for 2017, including ours (check it out here).

Pick up Bailey Bryan’s debut single Own It on iTunes here, and keep up with her on Facebook, Twitter and Instagram.