Kevin Mazur/Getty Images for JCPenney
Kevin Mazur/Getty Images for JCPenney

J.C. Penney Company, Inc. (NYSE: JCP) today announced its sponsorship of country music star Blake Shelton’s 2014 “Ten Times Crazier” tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America’s troops and military families through donations to the United Service Organizations (USO).

As a JCPenney Cares Ambassador, Shelton has been integral in drumming up support for the retailer’s “round up” efforts supporting the USO. In July 2012 and December 2013, JCPenney customers were invited to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.

“JCPenney has a long standing relationship with the USO and we’re thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families,” said Debra Berman, senior vice president of marketing for JCPenney.

From June 20-Oct. 5 during the “Ten Times Crazier” tour, JCPenney and Shelton aim to raise awareness and funds though a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts.

For every post, JCPenney will donate $1 to the USO, up to $200,000.  JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert. Additionally, JCPenney will be continuing its military support by offering an extra 20 percent off to all current and former military personnel and family members this Fourth of July holiday. The coupon can be found at and will be valid for store purchases from July 2-6.

“Our troops are out there every single day protecting our country and I’m proud to do my part with JCPenney to support and salute them for everything they do,” said Blake Shelton. “I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them.”

As a presenting sponsor of Shelton’s tour, fans and JCPenney shoppers will also be treated to an array of pre-show and in-concert activities, including tour bus visits at select JCPenney stores in the following concert markets:

7/19    Lombard, Ill.              Yorktown Shopping Center
8/1     New York, N.Y.             Newport Center
8/2     Darien Center, N.Y.        Batavia City Centre
8/29    Charlotte, N.C.            Carolina Mall
8/30    Orlando, Fla.              Orlando Fashion Square
9/4     Albuquerque, N.M.          Coronado Center
9/5     Phoenix, Ariz.             Christown Spectrum
9/6     San Diego, Calif.          Chula Vista Shopping Center
9/11    Fresno, Calif.             Fresno Fashion Fair
9/12    Sacramento, Calif.         Yuba Sutter Mall
9/13    Mountain View, Calif.      Cupertino Square
9/18    Spokane, Wash.             Northtown Mall
9/19    Tacoma, Wash.              Tacoma Mall
9/25    Boise, Idaho               Boise Towne Square
9/26    Salt Lake City, Utah       Valley Fair Mall
9/27    Denver, Colo.              The Shops at Northfield Stapleton
10/4    Los Angeles, Calif.        [JCPenney store location TBD]
10/5    San Bernardino, Calif.     Victoria Gardens

For more information on Blake Shelton’s “Ten Times Crazier” tour, produced by Live Nation, visit