Hot country guitarist-vocalist Frankie Ballard is releasing exclusive behind the scenes footage from the video set for his smash-hit, “Helluva Life Fans can see how simple life moments were captured on Ballard’s official website, or by clicking here.

Tune in to NBC’’s TODAY Show on April 3rd, to see Ballard perform his top-selling single, which is featured on his new album, SUNSHINE & WHISKEY.

SUNSHINE & WHISKEY is a stellar 11-song collection, where Ballard laid down guitar parts for every track on the album. The project also includes fan-favorites such as “Young & Crazy” and “Drinky Drink,” along with “It Don’’t Take Much,” which Ballard had a hand in writing.

Watch Ballard’’s music video for “Helluva Life” here

For upcoming tour dates and more information, visit