Super Bowl XLVIII is less than a month away and the excitement is bubbling for the game and of course the halftime show! This past Saturday, January 4th, Pepsi got the show started in Milligan, NE with a surprise concert from country star Lee Brice.
Brice rallied fans to “Get Hyped for Halftime” as part of Pepsi’s efforts to get America excited about the super-sized Super Bowl Halftime Show. Main Street in Milligan was transformed into the ultimate party destination (complete with marching band) for football and music fans.
This is just the beginning. As the official sponsor of the Super Bowl XLVIII Halftime Show, Pepsi will continue to surprise and delight fans across America by bringing the excitement of the show to unexpected places.