Photo Credit: Dave Weaver

As previously reported, Lee Brice and Pepsi got fans in Milligan, NE “Hyped for Halftime” by showing up for a surprise concert! The 275 residents of the remote community got “Hyped for Halftime” when a caravan of Pepsi trucks descended on their small farming community on January 4th.  Delivering an outdoor concert featuring country music star Lee Brice, a full marching band, and a fireworks show, more than 5,000 people from around the region filled the streets of Milligan to witness history being made and get “Hyped for Halftime.” Check out the video footage from the concert below.

Brice’s concert is the first in a series of stage-setting surprises that will take the nation by storm over the coming weeks, as Pepsi prepares to get everyone “Hyped for Halftime.”