Warner Bros. Records guitarist-vocalist Frankie Ballard will release his brand new album, SUNSHINE & WHISKEY, on 2/11. The title couldn’t be more fitting for the rising newcomer, who has launched into the Top 20 at Country radio with the smash “Helluva Life.” The top-selling song marks his fastest rising single to date and is featured on the album produced by Marshall Altman.
“Making this album was freeing,” shares Frankie. “If I didn’t like something, we’d change it, and if we liked something, we’d chase it and try to get it perfect. It was an unbelievably cool experience and I’m excited to share the new music with fans.”
The music video for “Helluva Life” debuted to his fans over the weekend and the infectious anthem comes to life across CMT and GAC.
Casually riding the country back roads on a Triumph motorcycle, the feel-good video, shot by Mason Dixon outside of Nashville, TN, shows scenes of Frankie appreciating simple pleasures in life. Watch now HERE.
The Battle Creek, Mich. native’s exhilarating live shows and unique blend of edgy, country rock has garnered the attention of headlining acts. Superstars Kenny Chesney, Taylor Swift and Bob Seger have previously selected him for coveted opening slots nationwide. Currently, Frankie is playing headline shows across the country with his annual Christmas concert coming up on 12/14 in Kalamazoo, Mich.