Luden’s, the soothing throat drop loved by voices everywhere, announced a new partnership with reigning ACM & CMA “Vocal Duo of the Year” Thompson Square.

Keifer and Shawna Thompson will join Luden’s on a new multi-media campaign this fall and winter to celebrate “Voices Worth Hearing.” The campaign will include exclusive new videos and new content on Facebook and other digital channels. It will also give Thompson Square fans a unique peek behind the scenes of the music world.

“Luden’s is known for soothing voices everywhere. Now we want to celebrate those voices, and what better way to do that than through music,” said Albert Hwang, vice president of marketing for Luden’s and its parent company, Prestige Brands. “When we first heard and then met Keifer and Shawna Thompson, we knew we had found the right partners for our new ‘Voices Worth Hearing’ campaign. Their own story is inspiring, and we knew they could inspire others to share their voices.”

“Both Shawna and I are big fans of Luden’s and use it all the time,” said Keifer Thompson. “Since we hear from our fans so often, we also loved the idea of the ‘Voices Worth Hearing’ campaign. We look forward to working with Luden’s to find the many talented voices out there, and to share them with our fans.”

For more information about Luden’s soothing throat drops, visit www.ludens.com.