PANDORA Jewelry, one of world’s largest jewelry brands, announced a partnership with contemporary singer, songwriter and entertainer Martina McBride. The mother of three will be featured in PANDORA’s print advertising in a variety of U.S. and Canadian magazines such as Fitness, Lucky, Every Day with Rachael Ray, Redbook, Canadian Living and Style at Home.
PANDORA is also the sponsor of several of Martina’s concerts from June to December 2013. At the concerts the 30-year-old brand, which prides itself on offering high-quality jewelry that celebrates each woman’s personal style and individuality, will have fun, interactive elements for Martina’s fans—including chances to win some of her favorite PANDORA jewelry pieces and upgraded VIP concert tickets.
“I am really excited to work with PANDORA, a brand that celebrates the qualities that make a woman unique,” said Martina. “As a busy working mom, I enjoy being on stage as well as the simple joy of laughing or spending a quiet moment with my daughters. PANDORA offers unique jewelry that reflect special moments that I cherish.”
“Women frequently use music and jewelry to express their memories, life story and individual style. Both Martina and PANDORA are renowned for celebrating the strength, beauty and character of women,” said Angel Ilagan, Vice President, Marketing, PANDORA Jewelry, North America. “We are excited to help commemorate Martina’s unforgettable moments and to connect with her fans at concerts.”
In addition to the 2013 print campaign and tour sponsorship, Martina (Facebook.com/MartinaMcBride and @MartinaMcBride on Twitter and Instagram) will also actively contribute to PANDORA’s growing social media efforts (@PANDORA_NA or Facebook.com/Pandora).