Pennzoil® launched the ‘Four Wheels to Freedom’ Sweepstakes, providing consumers the chance to win a customized 2013 Challenger SRT8®. This special edition vehicle, customized by Tim McGraw, embodies freedom, expression and acceleration which represent the foundation of the Pennzoil and Tim McGraw relationship.
The 2013 Challenger SRT8® is the most powerful in the Challenger line, stocked with launch control, 470 horsepower and acceleration of 0-60 mph in less than 5 seconds. Adding to the performance capabilities, the customized vehicle has been modified with numerous upgrades as designed exclusively by country music superstar, Tim McGraw.
Tim further enhanced the aggressive styling of the iconic car and provided distinct visual separation from the ‘stock’ vehicle, by selecting a Mopar lowering kit to adjust the vehicle height and a custom Mopar hood that pays tribute to the ‘TA’ style used in the 1970’s.
“I have always loved cars and to be able to help design and customize one was such a fun experience for me,” said McGraw. “This car is unreal and it will be fun to have it out on the road with us this summer so fans can get an up close look.”
The car is specifically inspired by the album art of McGraw’s latest release, TWO LANES OF FREEDOM, from the stripes on the hood, down to the color palate combination of bronze, brown, aqua blue, orange and red. The paint design also uses a two-tone theme which fades as it moves to the rear of the Challenger to convey the feeling of motion.
The interior was chosen to align with the creative direction of the exterior and is finished with metallic matte trim on the center console and steering wheel, and is topped off with Tim McGraw’s hand-stitched signature on the leather seat backs.
“Americans love cars and Pennzoil loves them just as much as they do,” said Bree Sandlin, Pennzoil Global Brand Manager. “Each individual has their own interpretation of this love of cars, including country music superstar and car enthusiast Tim McGraw. That’s why Pennzoil put Tim in the driver’s seat to personally customize a brand new vehicle as a physical representation of his unique connection with cars.”
The “Four Wheels to Freedom” sweepstakes kicks off May 1 and runs through July 31, 2013. For official rules and additional information about the sweepstakes, including how to enter, and to stay up-to-date on the latest Pennzoil activities, visit online at pennzoil.com/timmcgraw. Be sure to ‘Like’ the official Pennzoil Facebook Page and follow Pennzoil on Twitter.