Leave it to Lonestar, Hippie and Holler Annie to shake things up! The Pistol Annies are inviting their fans to join them on the adventure of a lifetime. The Great Annies Adventure is a comprehensive, first-of-its-kind interactive experience that empowers the entire Pistol Annies community to participate in the excitement leading up to the launch of their new album Annie Up on May 7.
The caper begins today when the Pistol Annies realize their gear, merchandise and new music has been stolen by Cassius Banks, the mysterious CEO of Vanilla Records, and his band The One Tones. The evil and jealous antagonist is hoping to strip the Annies of their musical abilities through sabotage. Pistol Annies only hope to foiling the evil plot, is with the help of their on line community, The Henhouse.
Over four consecutive weeks, new chapters will be revealed to fans through an interactive online graphic novel (a comic book), Pistol Annies and the Case of the Stolen Gear, hosted on an innovative website at PistolAnnies.com . Each week, they must work together to discover and use the clues hidden in the story line and disclosed in real-time (via Twitter, Instagram, Vine, Facebook, Tumblr, Foursquare, Path, Pinterest, and more) to uncover the secret locations and literally retrieve the stolen gear!
Every time an actual item of the Annies is recovered by a fan, exciting new merchandise opportunities and content are discovered and unlocked for the entire online community. Items include vinyl records, custom guitars, designer clothes from their photo shoot, personal notebooks, exclusive video content and much more!
Each member of the Henhouse who physically finds a missing item will receive the actual autographed one-of-a-kind item they found, with a flyaway opportunity to literally join the adventure and help celebrate the release of Annie Up at a once-in-a-lifetime Pistol Annies show in a secret location.