Clear Channel Media and Entertainment and Blue Chair Records/Columbia Nashville announced an integrated promotional and marketing partnership to preview Kenny Chesney‘s new Life On A Rock album, set to release April 30. Clear Channel will host an exclusive iHeartRadio Album Release Party – featuring a never-been-done-before one hour live conversation and listening session with Chesney in the iHeartRadio Theater in New York City on April 29 at 1 p.m. EST.
The conversation and album preview is part of Clear Channel’s multi-platform campaign, which will include an on-air and online Artist Integration Program, designed to introduce what the critics have called “Chesney’s most personal music” to fans and listeners nationwide.
Kenny Chesney has sold over a million tickets to each of his past 10 tours, won the Country Music Association and Academy of Country Music’s Entertainer of the Year Award a combined eight times, had 24 No. 1 hits and sold more than 30 million albums. The people, places, moments and feelings of a driven man at rest inspired his upcoming Life On A Rock, which celebrates life, the rhythms of being alive, the joy of friendship, the beauty of the world and the pleasures of slowing down.
To harness the excitement around Life on a Rock, Clear Channel will host this exclusive iHeartRadio Album Release Party at the iHeartRadio Theater presented by P.C. Richard & Son in New York City on Monday, April 29 at 1 p.m. EST. Bobby Bones, host of The Bobby Bones Show, syndicated on Country radio stations nationwide, will join Chesney for one unbelievable hour of songs, fun, tales from the road and stories of where the music came from. Featuring a live, on-stage interview, Chesney will bring the fans inside a project he says, “I never knew I was making, and songs I wrote just for me…”
The event will broadcast live across more than 100 Clear Channel Country radio stations as well as station websites and iHeartRadio.com, Clear Channel’s industry-leading digital music service. The Album Release Party and its live stream will be promoted on-air extensively across Clear Channel Country radio stations’ nationwide and across its digital platforms, including iHeartRadio beginning Thursday, April 25.
Following the Kenny Chesney iHeartRadio Album Release Party, Clear Channel will begin its immersive two-week Artist Integration Program, leveraging its powerful on-air and online platforms. The program allows fans and listeners the opportunity to fully experience Life On A Rock, through exclusive content, audio clips, on-demand video from the release party, in addition to hearing the complete album on-demand via Clear Channel’s Country stations websites.
This unique promotional campaign will increase audience engagement and awareness of Chesney’s newest album via custom created content and spots that will run across all Clear Channel Country radio stations and websites nationwide – including featured placement on iHeartRadio.com. Listeners will also be able to click and listen to exclusive content through the platform’s various portals, which will allow fans to easily purchase “Life on a Rock” via iTunes.
“I’m happy the folks at Clear Channel are giving me an opportunity to talk to the fans about this really personal record,” Chesney said. “When you take a risk and do something outside the box, make an album that pulls back some layers and expectations, you want the fans to share in where the music came from, just as much as you want people to see their lives in your song… This lets me bring them the man I am when I’m not onstage.”
“We’re excited to play a key role in the album launch for one of Country music’s biggest artists, Kenny Chesney,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. “The marriage of Kenny’s music and our unmatched country platform, including the largest number of country radio stations and iHeartRadio, allows Clear Channel to bring music to consumers like no one else.”