It takes a Big Machine to Outnumber Hunger, and Big Machine Records is taking on that task again for the second year in a row.  Scott Borchetta and his team of artists are ready to tackle the hunger issues in America, where 1 in 6 Americans go hungry every day.  The 2013 Outnumber Hunger campaign kicked off on Friday April 5th at the ACM Party for a Cause held at The Orleans Hotel in Las Vegas, with a televised concert event headlined by The Band Perry.

In addition to The Band Perry, the concert event featured Greg Bates, Cassadee Pope, Florida Georgia Line, Justin Moore and Brantley Gilbert, and was filmed as a 2-hour television special on AXS-TV.  Several rebroadcasts will be on throughout the next six weeks, check your local listings for a schedule.  

CountryMusicRocks caught up with several artists involved with the Outnumber Hunger initiative.  Their passion for this movement spoke volumes as they expressed their thoughts and feelings about the hunger issue that America faces every day.

Of the Outnumber Hunger Movement, Greg Bates told “This is a movement that for me, I didn’t know anything about it until I got to be a part of it through Big Machine and General Mills. Just the fact that 1 in 6 Americans go hungry every day, I think that is an amazing statistic. For me, I grew up and my family always provided for me and I never had to deal with that, so I always kind of took it for granted. I think what is great about this is that we are bringing it to everybody’s attention.  We are doing it in a way where we can go out and have fun, put on a show and raise some money, see the fans, and do what we do best. At the end of the day, this is about a great cause and helping some people out.”

Cassadee Pope talks about her involvement with the Outnumber Hunger program and says, “I’m just spreading the word as much as I can.  I feel very  honored and grateful that I have a platform to be able to spread the word about something like this.  I’m just doing whatever I can.  I’m part of a really great family at Big Machine and they asked me to be a part of this, and I just couldn’t turn it down. It really is a great cause. It’s easy to get into and for people to be a part of. I feel honored.”

Brantley Gilbert was involved with the Outnumber Hunger movement last year and he is gearing up to be involved once again.  Of his involvement he tells us, “We’re out here doing the show and we’ve done some food bank things. We’re really just trying to spread the word the most we can. When I first found out about the statistics, and that 1 in 6 Americans struggle with hunger, it was over my head, I couldn’t comprehend it.  The more I thought about it, I thought, if I don’t know about it, there’s plenty more people that don’t know about it. If I can be a part of raising the awareness, I think the support will come with the awareness. I’m proud to be a part of it.”

ACM New Artist of the Year Florida Georgia Line came on board this year to bring awareness to the Outnumber Hunger movement.  Brian Kelly shared with us, “This has definitely challenged us to step out of our comfort zone. We’ve said from day one that with Florida Georgia Line, we wanted to be bigger than the music and have lives encouraged that speak louder than just a song.  It’s a great opportunity to give back and to try to make a difference. We encourage our fans and our friends & family to try to give back. You can buy a box of [general mills] cereal and enter a code, and that provides five meals.”  Tyler Hubbard adds, “It’s just cool to be able to help out Americans that are struggling with hunger. We definitely encourage our fans to do the same. Whether its $1 or $50, or whatever it is, there is definitely a need in America. We encourage those to give back to the community and help those in need.”

The Band Perry is this year’s face of the Outnumber Hunger campaign.  This is the second year Kimberly, Reid and Neil have been involved in this moment.  Kimberly tells us, “We all think of America as the land of plenty, and it is that. But there are also those in our own borders, right in our back yards, our next door neighbors, we work with them, we go to school with them, who struggle with hunger. Outnumber Hunger is such a great way to give back, and it gives back locally.”  Of the Outnumber Hunger program giving back locally,  Neil Perry added, “It’s great that you get to donate to a lot of great charities and you know it is going somewhere, but you don’t necessarily get to see it.  But with Outnumber Hunger, you do.  You enter your zip code online and when you enter the code on the General Mills box, they deliver the meals to your local area. So that’s the cool thing about it. 

Be a part of the Outnumber Hunger Movement.  Purchase any of the specially marked General Mills packages with Outnumber Hunger codes. Submit your codes from the packages. Enter your ZIP code and select your local food bank to help make an impact in your own community.

Learn more about Outnumber Hunger by visiting the official website,