Stoney Creek Records’ Parmalee, who is endorsed by the Roar clothing brand, will be heading to Austin, TX to perform at the 2013 SXSW Roar Fashion House Party on Tuesday, March 12. The evenings’ festivities will also feature a fashion shoot with the guys of Parmalee.

The entire night will be available to view online at ParmaleeLIVE.com and at roarclothing.com, including a live stream of the band’s performance at 11:30 P.M. CST. Fans are being offered an all access pass to watch a professional fashion shoot as it happens in real time by tuning in online beginning at 10:00 P.M. CST.

Additionally, there will be a photo booth onsite that will instantly upload photos to Roar’s social media platform pages on Twitter (@RoarUSA) and Facebook (Facebook.com/RoarUSA)

Exclusive photos will also be uploaded via Parmalee’s Twitter Page (@Parmalee) and Facebook page (facebook.com/parmaleemusic).

Following SXSW, Parmalee will be making a stop in Chicago for an appearance on WGN Midday News’ Music Lounge where they will perform their brand new single, “Carolina” on Friday, March 15. Tune in at 12:00 P.M. CST to catch Parmalee’s live performance on the show! Check your local listings for programming in your area.