Live Nation and ACM Promoter of the Year Brian O’Connell announced more details about the upcoming Faster Horses Festival today. The inaugural event will feature top acts including Jason Aldean, Dierks Bentley, Luke Bryan, Kix Brooks, Chris Young, Colt Ford, Thompson Square, Jerrod Niemann and more July 19, 20, 21 in Brooklyn, MI. Three day festival passes start at $170 and go on sale Monday, February 25 at fasterhorsesfestival.com.
Following the success of the inaugural Watershed Festival at the famed Gorge Amphitheatre last year, O’Connell selected a wide-open field in the secluded Irish Hills in Michigan for his next country camping festival. Surrounded by lakes and rolling hills, this area of Michigan is a summer hot spot, attracting vacationers far and wide. The Faster Horses Festival is set to be a prime summer event featuring 2 stages, 9 campgrounds, late night jam sessions, food trucks, bonfires and more to highlight the unique summer lifestyle experience in the area.
“Anyone who has ever been to this part of Michigan gets how special this place is,” said O’Connell. “There is so much activity happening in the summer around those parts that it only made sense to drop a huge country music festival right in the middle of it. We are definitely continuing the theme of Watershed with the caliber of talent and laid back country vibe, but the locations of these two events make each one unique and different. We have a lot of work to do before July to transform the now empty field into a huge country event, but it’s gonna be killer.”