With a little help from Texas native and country music star Jack Ingram, H-E-B sets out to dispel some famous myths about the Lone Star State and find out what really makes a “True Texan.”

The 60-second commercial debuts on Super Bowl Sunday followed by a series of social media “True Texan” Twitter contests using the hashtag #truetexan. A sneak preview of the commercial can be previewed via heb.com/truetexan, along with more information on the contests.