Eric Church will reveal the emotional backstory to his hit song and video “Springsteen” with the premiere of MIXTAPE on CMT Saturday, July 7 at 10:15 a.m., ET/PT (repeats Sunday, July 8 at 8:15 a.m. ET/PT). The 30-minute short film will air commercial-free and was the basis for his video of the two-week #1 hit single, “Springsteen.” Fans can watch MIXTAPE on demand at CMT.com following the network premiere.
“I am very excited to share MIXTAPE with everyone. I’ve gotten a lot of questions about the music video, asking about the actors, where did the scenes come from, what did they pertain to? Well, this movie will clear everything up,” said Church. “Peter Zavadil crafted an art representation that adds a whole new emotional element to the song and video. In fact, it essentially inspired the video. I’m honored to show it on CMT.”
“We were thrilled when Eric approached us to air his mini-movie,” said Leslie Fram, SVP of Music Strategy, CMT. “He essentially created a movie first and then captured that story into a video. Like Eric, we want to push the boundaries so we jumped at the opportunity to share this with CMT fans. Eric Church WILL be one of the big music stories of 2012!”
In conjunction with the premiere, Church will host an online contest for one lucky fan to win two tickets to see and meet him live on his BLOOD, SWEAT & BEERS Tour. Fans must watch to win, making note of the full list of songs and instrumental tracks in order as they appear in MIXTAPE. For rules and details on how to enter, visit Church’s website at www.ericchurch.com or his Facebook page. (Hint: fans will hear a never-before-released track).
MIXTAPE was written by Peter Zavadil and Roger Vaughn, and produced by Taillight TV. Zavadil has worked with Church on numerous videos in addition to “Springsteen,” including “Drink In My Hand,” “Homeboy,” “Smoke A Little Smoke” and “Two Pink Lines.”
Eric Church co-wrote his two-week #1 hit “Springsteen,” which is the third single and second #1 from his Platinum-certified album CHIEF.