Sony Music Nashville and Aurasma, the world’s leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood’s No. 1 album, Blown Away.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store. To watch Carrie Underwood fans’ reaction to the augmented reality experience at the recent CMA Music Festival, click here or watch the video below.
“Carrie Underwood is always looking for ways to connect with her fans,” said Gary Overton, Sony Music Nashville Chairman & CEO. “We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience. Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns.”
Upon its release on May 1, Blown Away made history by debuting at No. 1 on Billboard’s Top Country albums sales chart making Underwood only the second country artist in the 47 year history of the chart to have each of their first four albums debut at No. 1. Blown Away also debuted at No. 1 on the all-genre Billboard 200 chart making Underwood only the second country artist in history to have three consecutive albums debut at No. 1. Blown Away became country’s best-selling digital album debut since 2010. Blown Away spent an impressive five consecutive weeks at No. 1 on Billboard’s Top Country Album Chart making it the first album since 2010 to debut at No. 1 and stay there for five consecutive weeks.
“Carrie Underwood is a proven superstar. We are thrilled to partner with Sony Music Nashville to help increase the momentum of her smash album Blown Away,” said Jennifer Rapp, general manager of Aurasma. “By leveraging augmented reality to bridge the physical and virtual worlds, Sony gives the fans something exclusive and special, helping to keep fans connected and Carrie in the spotlight.”
The free Aurasma app runs on iPhone 3GS (and above), iPad2 (and above), and high-powered Android devices.