Superstar Kenny Chesney takes center stage in ESPN’s latest “This is SportsCenter” commercial debuting today. In the spot, Chesney tries to ignore ESPN anchor Steve Levy’s zealous attempt to join him at the popular table in the ESPN cafeteria. Other special guests at the “cool table” include Pistol Pete from Oklahoma State, Smokey from the University of Tennessee, Miles from the Denver Broncos, Hook ‘Em from the University of Texas and two Dallas Cowboys cheerleaders. The commercial was created in collaboration with Wieden + Kennedy New York and filmed on ESPN’s Bristol, Conn. Campus.
On his experience taping the spot in Bristol, Chesney said, “I got to see a lot of the anchors I’ve become friends with over the years, a lot of the people who come to our shows. I love visiting the ESPN campus, and I love the relationships I have there. We ran into Florida basketball coach Billy Donovan the day we filmed and we sat down at the same lunch table and had a good chat.”