Cabela’s — the World’s Foremost Outfitter of hunting, fishing and outdoor gear — is kicking off the summer with the announcement of a multi-year endorsement and sponsorship of Valory Music Co. recording artist Justin Moore.  As one of today’s most promising stars, the “Bait A Hook” crooner has already toured with some of the hottest names in music, including Brad Paisley, Darius Rucker and Blake Shelton.  The 2011 release of Outlaws Like Me garnered critical success and his second #1 hit with “If Heaven Wasn’t So Far Away,” the fastest rising single of his career.This straight-talking country powerhouse has grown to become the voice of small town America and prides himself on writing and recording music that reflects his simple upbringing in rural Arkansas.

The announcement marks Cabela’s first ever partnership with an artist. As part of the endorsement, Cabela’s will be the official outdoor apparel and gear retailer for Justin’s tour throughout 2012 and 2013. With his life-long passion for fishing, hunting and all things outdoors this partnership will serve as a natural fit for his ever-expanding brand.

“I’ve always tried to partner with people and companies that I respect,” says Moore. “I couldn’t be happier to be associated with a company like Cabela’s. The lifestyle that they promote and embrace is an exact reflection of how I grew up and how I intend to raise my family. I respect and admire the folks from Cabela’s immensely. It should be a lot of fun and hopefully, together, we can reach the next goals we each have in place.”

“Justin embodies the Cabela’s lifestyle, which he is able to communicate through his songs,” said Scott Williams, Cabela’s EVP and Chief Marketing and E-Commerce Officer.  “He is true to the outdoorsman who simply loves – and appreciates—hunting and fishing. It was clear from Day 1 Justin shares our passion for the Great Outdoors. He is a down-to-earth Cabela’s kind of guy and Cabela’s is honored to have him aboard.”

Moore has never shied away from proudly honoring his country roots. When his sophomore album Outlaws Like Me was released last summer, his team choose to take an innovative approach in the promotion. Live from the middle of New York City’s Central Park lake, he conducted his radio, television, online and print interviews aboard a bass boat. For this small town boy who has had the opportunity to travel all across the country, no place felt more natural for him than the outdoors to promote the release of an album that celebrates the lifestyle he leads.

Cabela’s stores showcase thousands of quality outdoor products, including hunting, fishing, camping and hiking, as well clothing and outdoor-themed gifts and furnishings. Cabela’s, which has been in business since 1961, is famous for its strong brand and legendary customer service. The company’s retail locations are designed to surround customers in an outdoor-like experience, featuring museum-quality wildlife displays. Additionally, the website provides convenient access to all Cabela’s merchandise, and Cabela’s world-famous catalog is distributed to millions of customers in all 50 states and more than 175 countries.

Moore will be appearing this summer at the grand opening for Cabela’s new store location in Rogers, Arkansas.