General Mills and Big Machine Label Group’s star-studded roster of country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Outnumber Hunger will help Feeding America secure up to 15.6 million meals for local food banks.
According to the USDA, an estimated 49 million Americans struggle with hunger, making the issue a growing reality in every community. By simply entering codes from specially-marked General Mills products at OutnumberHunger.com, Americans can help make a difference in their local communities at a time when it matters most.
“Hunger is a year-round issue but it can be especially critical in the spring, so Feeding America food banks need help now,” said Vicki B. Escarra, president and CEO, Feeding America. “The combined reach that General Mills and Big Machine Label Group’s artists bring to the hunger crisis will help provide critical resources at this key time.”
This powerful group of partners is using its collective voice to rally Americans for the cause. Codes will appear on millions of specially-marked packages of General Mills products to give people the chance to help Feeding America secure five meals on behalf of their local food banks. For every code entered by March 1, 2013, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a total maximum donation of $2,100,000. General Mills has already donated $700,000 and will donate up to an additional $1,400,000 based on online code entry and other consumer actions.
“As a leading food company, no cause is more important to us than the hunger issue,” said Cheryl Welch, Director, Outnumber Hunger at General Mills. “We’re thrilled to give people the chance to help make a difference in their own communities through Outnumber Hunger.”
Specially-marked packages of General Mills products will feature an Outnumber Hunger code, as well as Big Machine Label Group artists such as Rascal Flatts. More than 10 General Mills brands, including Betty Crocker, Green Giant, Totino’s and Cheerios, will participate. Entering the code at OutnumberHunger.com helps Feeding America secure five meals on behalf of a local food bank. Participants enter their ZIP codes to support food banks in or near their area.
Big Machine Label Group artists also will offer select special codes on Facebook and Twitter that will trigger donations to help Feeding America secure meals for local food banks. Big Machine Label Group artists who are encouraging participation include Multi-Platinum-selling superstar artists Rascal Flatts, Reba, Martina McBride and The Band Perry, as well as established chart-topping acts Eli Young Band, Justin Moore, Brantley Gilbert and newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen and Thomas Rhett.
“It takes a Big Machine to Outnumber Hunger, and we have an opportunity to help make a difference in local communities,” said Scott Borchetta, president and CEO of Big Machine Label Group. “That’s why we’re thrilled to come together with our artists, General Mills and Feeding America to help the hunger issue. Together we can Outnumber Hunger.”
“Our fans have always been strong supporters of us and our families,” said Joe Don Rooney, Rascal Flatts. “By being involved in Outnumber Hunger, we’re grateful to have the chance to spread awareness of this important cause.”
To help make a difference in your local community with Outnumber Hunger, visit www.OutnumberHunger.com.