Sam’s Club has joined forces with TWO Nashville recording stars, General Mills, key food suppliers and the nation’s largest domestic hunger-relief charity, Feeding America, in a nationwide program to help Feeding America secure up to one million meals for local food banks to fulfill critical springtime shortages. From March 14- 18, country stars, including Martina McBride and Edens Edge, join Sam’s Club to engage members with the global helping Feeding America secure meals for local food banks across the U.S. 

Hunger is an issue year-round and can be especially critical in the spring as post holiday volunteer efforts and supplies typically diminish. While many believe that those affected by hunger are confined to small pockets of society, in reality, one in six Americans is struggling with hunger. Sam’s Club Members have two ways to participate in the Spring Hunger Event from March 14-28 including: By purchasing specially marked General Mills items at Sam’s Club, members can help Feeding America secure TEN MEALS for local food banks once members visit and enter the code located on the packaging by March 1, 2013. For every code entered by March 1, 2013, General Mills will donate $1.30 to Feeding America – enough to secure 10 meals on behalf of local food banks up to a maximum donation of $130,000. Members can also place non-perishable food in collection bins at Sam’s Clubs nationwide.

In support of hunger-relief, the country artists will join Sam’s Club associates at several local food banks, with appearances by Edens Edge in St. Louis on March 15 and Martina McBride in Phoenix on March 24. Members will also have the chance to meet these artists at local Sam’s Club locations as Edens Edge and Martina McBride personally ask Members to participate in the Spring Hunger Event with in-club appearances.