It was a weekend for football and music, as Steven Tyler and Carrie Underwood scored the highest-rated episode of CMT CROSSROADS in seven years.
More than 3.1 million total viewers* tuned in to CMT for weekend airings of CMT CROSSROADS: STEVEN TYLER & CARRIE UNDERWOOD FROM THE PEPSI SUPER BOWL FAN JAM, which premiered Saturday, February 4 from Super Bowl XLVI in Indianapolis. The premiere garnered 1.9 million total viewers, marking the highest-rated CMT CROSSROADS episode since the 2005 pairing of Lionel Richie and Kenny Rogers, according to Nielsen Media Research. Also a hit on social media, #CMTcrossroads peaked in the #3 spot on Twitter for U.S. trending topics.
CMT CROSSROADS: STEVEN TYLER & CARRIE UNDERWOOD FROM THE PEPSI SUPER BOWL FAN JAM will be retelecast on CMT Saturday, February 11 at 10:00 a.m. and again Sunday, February 12 at 10:00 a.m, ET/PT.
Tyler and Underwood took the stage for a rocking hour of hits, including “Sweet Emotion,” “Love in an Elevator,” “Before He Cheats,” “Cryin’,” a spectacular mash-up of Underwood’s “Just A Dream” and Aerosmith’s “Dream On,” a special performance of Aerosmith’s “Walk This Way” and Underwood’s smash “Undo It,” and the Steppenwolf classic “Born To Be Wild.”
*Nielsen Media Research (cume P 2+ / 1 minute qualifier), includes 3 airings