Photo Credit: Crown Royal

Coming off the success of his Fall 2011 tour with Darius Rucker and his chart-topping single, “Take A Back Road,” Rodney Atkins will be playing a FREE show at Dallas Cowboys Stadium before the Sunday night match-up between the Cowboys and Giants for a very special cause—to honor America’s heroes as part of The Crown Royal Heroes Project.

Rodney, along with Crown Royal and former NFL star Warrick Dunn, will be hosting a care package stuffing event and free concert to benefit our military servicemen and women serving overseas, as well as Texas Volunteer Firefighters who have been working hard this year to keep everyone safe from the worst wildfire season in the state’s history.

On the field Sunday night, the Giants and Cowboys will be battling it out for a win on the gridiron. But before they take the field, Rodney Atkins, Warrick Dunn and Crown Royal are asking Dallas locals to come out to the East Plaza at Cowboys Stadium to help honor our nation’s heroes.

We got the chance to catch up with Rodney and talked to him about Crown Royal Heroes Project.  What we are doing is a Heroes project honoring not only military but everyday hereos from policeman, fireman, emergency workers, you name it. This weekend the Dallas Cowboys play the [NY] Giants and at the event we are going to have folks that are attending the game be able to show their support by stuffing special, commemorative Camo Crown Royal bags filled with everything from snacks, to gifts, to messages that people can leave and sending to the TX Military overseas.  This was the worst year in the state of Texas for wildfires. For each bag, Crown Royal is donating $10 to the Texas Wildfire Relief Fund for the volunteer Texas Firefighters and making awareness for them.  Folks that can’t attend the game can also go to Royal and leave messages to be sent out. It’s a way to shine the spotlight on those where the spotlight really belongs” Rodney tells CountryMusicRocks.

Even with holiday season in full gear and folks are busier than usual, Atkins still encourages folks to do what they can for those that are serving & sacrificing day after day.  “It is very important for these families & and rescue heroes from policeman, fireman, anyone that you know this is serving, there are ways to say thank you.  It is very important.  You can find ways from going to, talk about it with your kids, be involved with care packages and keeping them in your prayers.”

Before the game on Sunday, December 11, Crown Royal, Atkins and Dunn will provide adult consumers (21 and over) the opportunity to support the military by stuffing special care packages to be sent to Dallas servicemen and women serving overseas this holiday season.

For every bag stuffed, Crown Royal will donate $10 to The Texas Wildfire Relief Fund, a non-profit organization committed to generating awareness and garnering support for Texas volunteer firefighters.

The event is part of the Crown Royal Heroes Project—an on-going commitment from the whisky brand to recognize, honor and give back to America’s finest, including police officers, fire fighters, military personnel and more.

At the bag-stuffing event, country music artist Rodney Atkins will be performing a special FREE concert to honor Dallas heroes—fans are encouraged to stop by and help stuff a care package—then enjoy the live performance!

As the holiday season is upon us, visit www.CrownRoyal/Promotions/Heroes and see how you can support your Everday Heroes!


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